For businesses that only cater to the needs of a specific location, there can be several ways to introduce products and services to the local market. One may opt to choose print media, where the business owner can invest in printing several copies of flyers, leaflets and handouts to let people know about the business. Others may opt to advertise on telephone directory yellow pages, local magazines and newspapers, and other publications. For businesses with the allocated budget have the option to air a 30 to 60-second product jingle or commercial on local radio and television stations. Some businesses find it easier to reach their target market by using outdoor advertising by displaying banners and tarpaulins. All of these modes of advertising can be effective tools to make a name in the local business scene. Another medium that can be used is the internet, and local search marketing service provides an effective solution to drive marketing and advertising efforts for your business.